RUBY'S BEQUEST
IS SPONSORED BY

United Cerebral Palsy
UNITED CEREBRAL
PALSY

PRODUCED BY
Institute For The Future
INSTITUTE FOR
THE FUTURE

EXPERIENCE DESIGN
Writerguy
WRITERGUY

PRINCIPALS AT IFTF
JASON TESTER LEAD
director@rubysbequest.org
RACHEL LYLE HATCH
info@rubysbequest.org

PRINCIPAL AT UCP
CATHERINE BRACK

PRINCIPAL CONSULTANTS
KEN EKLUND
gamemaster@rubysbequest.org
MARK BRACEWELL
webmaster@rubysbequest.org

PRESS CONTACTS
JEAN HAGAN, IFTF
LIZ REITZ, UCP
press@rubysbequest.org

 

RUBY'S BEQUEST – THE FULL STORY
Don’t search for Deepwell on any map: you won’t find it. The town, its residents and Ruby’s unusual bequest are all part of a unique immersive experience in which thousands of people are helping forecast the future of caring in the United States. The Institute For The Future is conducting this innovative narrative on behalf of United Cerebral Palsy and AARP, and anyone can participate simply by applying their own wisdom and knowledge to Deepwell’s dilemmas via email or phone.

HOW IT'S WORKING
Like Grover's Corners or Lake Wobegon, Deepwell is a fictional place. Deepwell's people, however, are alive (played by actors) and Deepwell's story is not preordained – it's up to our participants to shape its outcomes. In the next 60 days, as Deepwell moves forward into the next decade, its viewers will be traveling along. As they experience the future's challenges to the way we care for one another, they can respond with perspectives, ideas and solutions. Ruby's Bequest is a place where people with any level of experience with caring can meet and collaborate on visions of a more caring future.

THE NEXT SEVEN YEARS
Time moves more quickly in Deepwell! By the time this experience ends in April 2009, the year will be 2016, and all our viewers will have gained a glimpse into the challenges and advances that the next seven years will bring. By joining with others to guide Deepwell forward in time, you can see how individual ideas and collaborative solutions can reshape our ways of caring.

WHY YOU SHOULD PARTICIPATE
Like Deepwell, America faces a future in which the ecosystems of caring grow more stressed. When you contribute your perspectives, stories and common sense to help Deepwell solve its problems, you are actually helping our nation anticipate its future challenges and craft its wisest responses. Each contribution helps us collectively to arrive at larger truths.

WHAT'S NEXT
The story of Ruby Wood and Deepwell will continue to unfold at RubysBequest.Org. Ruby’s last will and testament will be opened on March 9, 2009, and the experience will be live on the web through April 10. To receive email alerts about Ruby's Bequest and to show your interest and support for this innovative project, please become a Friend of Deepwell.

HOW CAN I HELP?
Please spread the word about Ruby's Bequest. You can email people this URL: http://rubysbequest.org Thanks for caring!

Ruby's Bequest - Home United Cerebral Palsy Institute For The Future